Crompton Collective prides itself on being a unique business. Just like us, these books are not what you may consider your traditional business books. Prior to establishing Crompton, I found these readings inspiring and useful. A lot of these authors contributed to my creative and marketing process, which ultimately contributed to the unique environment Crompton Collective has today. Individually, these books are great sources of information - but collectively, they can arm any entrepreneur with a arsenal of knowledge, sure to lead to success.
UnMarketing: Stop Marketing, Start Engaging
As the title implies, author Scott Stratten urges that ineffective marketing can alienate customers rather than engaging them. By building trust and listening to others, you can position yourself and your product in a win, win situation. UnMarking argues that forming relationships opposed to a traditional marketing campaign is crucial.
The Book of Business Awesome / The Book of Business UnAwesome
This two sided book shares stories and accounts of what to do and what not to do in the world of business. The text covers keys concepts such as marketing well, successful branding, human resources, public relations, how to utilize social media tools and effective customer service. The Book of Business Awesome is sure to inspire business owners and ensure an awesome business for employees, customers and owners alike.
Rework demonstrates why less is more. The truth is, you can do it all on your own. This books guides the reader to a faster, easier way to success without business plans, outside investors and other distractions that misguide most. So, talk less and work more!
Ignore Everybody: and 39 Other Keys to Creativity
Why follow the crowd when you can create on your own? With witty cartoons and unique words of advice, author, artist and blogger, Hugh MacLeod, guides entrepreneurs to walk to the beat of their own drum and rewrite the rules to success and life. After all, aren't rules meant to be broken?
QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees and Drive Your Business into the Ground
Rather than telling you what to do, this text illustrates what not to do. Infamous author, Scott Stratten believes in 'unmarketing' and explains the art of doing so in a simple, comprehensive format. This book navigates through the outdated and introduces the new, and only way to do business.
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity is the Best Marketing of All
Seeing is believing. Well, this text demonstrates the ways in which storytelling is believing. We all tell stories, some of them - others connect to, and those are the success stories (no pun intended). Those are the stories which continue our point of view or promote our opinion. Author, Seth Godin asks three simple questions of marketers: "What's your story?", "Will the people who need to hear this story believe it?", and "Is it true?." By successfully addressing these target questions and perfecting the art of storytelling, this book teaches the reader to be first and foremost, authentic.
Evil Plans: Having Fun on the Road to World Domination
Evil Plans proves that it is possible to have your cake and eat it too. The ability to love and work, or in other words, love your work - it possible and actually not all that hard. But first, you need an EVIL PLAN. A plan that removes you from negativity and forces that hold you back from achieving success and happiness at once. This book is not only freeing, but also very feasible!
How to Win Friends and Influence People
This classic book has been proven by time for over sixty years. We all encounter the co-workers we dislike, the in relatives we can't stand, but these are just some things we can't control. Or can we? Dale Carnegie explains how you can influence people and turns former foes into future friends - something we can all utilize in our daily lives.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Enchantment describes how you are capable to create voluntary change in others. Whether it is business life or personal life, the power of persuasion and influence is easily attainable. The end result? A Change of hearts, minds, and actions.
The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World
This book is for the unconventional, free thinkers and down right independent. The author describes his own inspiring personal story which instills purpose in the reader and provides critical tools to write their own story. Although this may seem a bit self centered, the book actually applies how you can contribute to making the world a better place, all while making your life experiences worthwhile.
Damn Good Advice (People With Talent!): How to Unleash Your Creative Potential
One of America's most legendary thinkers, George Lois, gives 'damn good advice' in his book renowned book, what some may call a creative bible. Here, he offers lessons, advice, examples and anecdotes in a straightforward manner. This punchy text teaches the process of creativity and how it can be applied in various contexts. Lois's main take away? Communication is key!